I design high-craft consumer products grounded in systems, incentives, and long-term value.

I design products that make complex systems feel human. Over the past several years, I have worked at the intersection of AI, crypto, AR, and connected technology, helping turn technically ambitious ideas into experiences people genuinely enjoy using. From shaping interactive experiences at Snapchat to building zero-to-one consumer products in emerging ecosystems, I have been drawn to projects that sit just ahead of the curve.
Craft matters deeply to me, but purpose matters more. Every product carries a reason for existing, a set of incentives, and a story it tells in the market. My work sits at the intersection of product strategy, behavior, and business, where long-term value is intentionally designed rather than accidentally created. A close partnership with founders, engineers, and marketing teams ensures that what we build is not only usable but also meaningful and sustainable.
My background in the visual arts keeps my standards for craft high. Years of building in fast-moving, high-constraint environments have made me pragmatic and calm under pressure. I am comfortable defining direction at the system level and refining a single interaction until it feels right.
I am especially interested in consumer products that can genuinely improve people’s lives. The intersection of wellness and AI feels particularly important to me. Technology should not just scale. It should support clarity, agency, and human potential.
Originally from Kyiv and now based in New York, I recharge through yoga, long walks, cooking, and noticing small beautiful details in the city. I take the work seriously and bring warmth, honesty, and responsibility into how I build.
I design products that make complex systems feel human. Over the past several years, I have worked at the intersection of AI, crypto, AR, and connected technology, helping turn technically ambitious ideas into experiences people genuinely enjoy using. From shaping interactive experiences at Snapchat to building zero-to-one consumer products in emerging ecosystems, I have been drawn to projects that sit just ahead of the curve.
Craft matters deeply to me, but purpose matters more. Every product carries a reason for existing, a set of incentives, and a story it tells in the market. My work sits at the intersection of product strategy, behavior, and business, where long-term value is intentionally designed rather than accidentally created. A close partnership with founders, engineers, and marketing teams ensures that what we build is not only usable but also meaningful and sustainable.
My background in the visual arts keeps my standards for craft high. Years of building in fast-moving, high-constraint environments have made me pragmatic and calm under pressure. I am comfortable defining direction at the system level and refining a single interaction until it feels right.
I am especially interested in consumer products that can genuinely improve people’s lives. The intersection of wellness and AI feels particularly important to me. Technology should not just scale. It should support clarity, agency, and human potential.
Originally from Kyiv and now based in New York, I recharge through yoga, long walks, cooking, and noticing small beautiful details in the city. I take the work seriously and bring warmth, honesty, and responsibility into how I build.
“Diana is exactly the kind of design partner everyone is looking for. She has the rare combination of artistic skill to make apps and websites look great AND a deep understanding of business needs and user experience design.”

Rob Solomon

Co-Founder, DIMO

“Diana’s unique perspective was a breath of fresh air that encouraged us all to think differently and more expansively. Her ability to see the world through a unique lens challenged our conventional approaches and helped us rethink what was truly important for our organization.”

Art Abal

Co-Founder, Vana

Experience

DIMO

Head of Design

2024 — 2026

Vana

Lead Product Designer

2023 — 2024

Fuse

Founding Designer

2022 — 2023

Freelance

UI/UX Design

2020 — 2022

Snapachat

UI & Interaction Designer

2018 — 2019

Freelance

Illustrator & Concept Artist

2016 — 2018

Michael Gordon

Picture Book Illustrator

2016 — 2017

Placid Trip

Concept Artist

2016 — 2017

Popel Interactive Agency

Web Designer

2015 — 2016

Experience

DIMO

Head of Design

2024 — 2026

Vana

Lead Product Designer

2023 — 2024

Fuse

Founding Designer

2022 — 2023

Freelance

UI/UX Design

2020 — 2022

Snapachat

UI & Interaction Designer

2018 — 2019

Freelance

Illustrator & Concept Artist

2016 — 2018

Michael Gordon

Picture Book Illustrator

2016 — 2017

Placid Trip

Concept Artist

2016 — 2017

Popel Interactive Agency

Web Designer

2015 — 2016

Experience

DIMO

Head of Design

2024 — 2026

Vana

Lead Product Designer

2023 — 2024

Fuse

Founding Designer

2022 — 2023

Freelance

UI/UX Design

2020 — 2022

Snapachat

UI & Interaction Designer

2018 — 2019

Freelance

Illustrator & Concept Artist

2016 — 2018

Michael Gordon

Picture Book Illustrator

2016 — 2017

Placid Trip

Concept Artist

2016 — 2017

Popel Interactive Agency

Web Designer

2015 — 2016

Now

Creative and product generalist in love with challenges

Now

Creative and product generalist building thoughtful systems for ambitious teams.

Now

Creative and product generalist in love with challenges

2022

First time I joined a startup as a first designer in

2022

Joined my first startup as its first designer. Learned how to build from zero under real constraints.

2022

First time I joined a startup as a first designer in

2018

I fell in love with visual storytelling and wanted to become Concept Artist for Pixar animations

2018

Fell in love with visual storytelling for animated movies. Became obsessed with how ideas translate into emotion.

2018

I fell in love with visual storytelling and wanted to become Concept Artist for Pixar animations

2019

I understood that what I actually enjoy is solving complex problems through creative visuals

2019

Realized I’m most energized by solving complex problems through structured creativity.

2019

I understood that what I actually enjoy is solving complex problems through creative visuals

2015

Designed websites in Photoshop :)

2015

Designed websites in Photoshop :) Discovered the power of craft and detail.

2015

Designed websites in Photoshop :)

Teen

I attended countless startup and tech talks, partially cause my father organized them

Teen

I grew up around startup and tech talks, often because my father was organizing them.

Teen

I attended countless startup and tech talks, partially cause my father organized them

Kid

I spent ALL my free time in the art school. Key activities – drawing and daydreaming

Kid

Most of my free time was spent in art school, sketching and daydreaming.

Kid

I spent ALL my free time in the art school. Key activities – drawing and daydreaming

diana@dianamas.com

If you are a founder or product leader working on something meaningful, write me.

I also love meeting thoughtful, smart people. Art, product, AI, wellness. If that resonates, let’s talk.

diana@dianamas.com

If you are a founder or product leader working on something meaningful, write me.

I also love meeting thoughtful, smart people. Art, product, AI, wellness. If that resonates, let’s talk.

The chestnut leaf is the unofficial but very popular logo of Kyiv, my home city.

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